Success of the EasyHome Vertical Forest Brand Launch Conference

January 06 17:25 2021

On the evening of December 29, 2020, EasyHome Vertical Forest Brand Launch Conference was held successfully.

Success of the EasyHome Vertical Forest Brand Launch Conference

At the Conference, Sun Yongzheng, General Manager of Beijing EasyHome Vertical Forest Properties Co., Ltd., gave a speech of thanks; Professor Yin Yuejian, Dean of Wuhan Real Estate Research Institute, Expert Member of Hubei Real Estate Economic Society and Post-graduate Supervisor of the China University of Geosciences, made an intensive analysis titled “Real Estate Development Trend and the 4th Generation Buildings of Wuhan Metropolitan Area”. Pietro Chiodi, Design Director of Stefano Boeri Architetti (China), elaborated the design concept and advantages of “Vertical Forest”.

Success of the EasyHome Vertical Forest Brand Launch Conference

“Vertical Forest” originates from the conception of Mr. Stefano Boeri, Former Deputy Mayor of Milan City and an architect of the national treasure level. The first vertical forest was completed in Milan, Italy in 2014. Milan Vertical Forest has become one of the most famous landmark buildings in Milan, a famous fashion city in the world. Vertical Forest is a new mode to create a forest vertically in the city and a model for building a “green city” and “ecological city” and maintaining the bio-diversity of the city.

Success of the EasyHome Vertical Forest Brand Launch Conference

Huanggang Vertical Forest, as another great ecological architectural works after Milan Vertical Forest, was jointly created by the original team of Stefano Boeri Architetti and a professional team of EasyHome. The two buildings of Huanggang Vertical Forest are 80m high respectively, covering a building area of 37,000m2, with 209 units in total. Based on the climate and soil and water characteristics, as many as 90 varieties of plants, including ginkgo, lagerstroemia indica, sakura and magnolia denudata, were selected carefully with the help of plant experts, and the two buildings are wrapped from the top to the bottom with 382 arbors, 4,485 shrubs and 2,200 m2 of groundcovers, so as to enable each household to enjoy a private sky garden. To guarantee the tree and building safety, they had the wind tunnel test and pressure test for 48 consecutive hours at the top wind tunnel laboratory of North America to guarantee safety and reliability.

Success of the EasyHome Vertical Forest Brand Launch Conference

In response to the trend of “new retailing” and “great consumption”, EasyHome makes its utmost efforts to create a full scenario of life for Huanggang citizens, integrating green living, commercial office, entertainment and experiential consumption. The complex project of EasyHome Vertical Forest has a total building area of 215,000m2, with 4 key products, including residential buildings of Vertical Forest, experiential mall for new retailing of EasyHome, ecological shopping street and high-quality apartment, forming a cross-era new urban commercial complex. It is also a work representing the transformation of EasyHome from home furnishing to digitalization and its online and offline integration. The shopping center will be put into operation after New Year’s Day, while all the rest products are expected to complete the construction in the first half of next year.

According to Sun Yongzheng, with the rapid development of a city, there would be more and more living environment and environmental protection problems in the city; Vertical Forest is a new revolution for urban construction that integrates the bold and advanced awareness into urban life to create green buildings, pursue a healthy life, facilitate ecological protection, build beautiful cities, upgrade urban living standards and arouse the public pursuit for a beautiful life.

Success of the EasyHome Vertical Forest Brand Launch Conference

Media Contact
Company Name: EasyHome
Contact Person: Wen Fang
Email: Send Email
Country: China
Website: https://www.juran.com.cn/


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